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Q&A With Rachel Fine WIlson: Franchising the Magic of Gigglewaters 

Rachel Fine Wilson, the visionary behind Gigglewaters, brings a wealth of experience from her role as Vice President of US Operations for an international education company, where she managed franchise stores across America. Her journey into franchising Gigglewaters is driven by a desire to create a more supportive and strategic model, prioritizing the success of franchisees and aligning with the brand’s core values. In this Q&A, Rachel shares her insights on the franchising process, the unique elements of the Gigglewaters brand, and what potential franchisees can expect as part of the Gigglewaters family.

  1. What inspired you to start franchising Gigglewaters, and what are the key elements of the brand that you believe will be most appealing to franchisees?

My journey into franchising began when I was the Vice President of US Operations for an international education company, tasked with managing turnaround efforts for struggling franchise stores across America. Witnessing firsthand the challenges faced by franchisees, many of whom had invested their life savings and still failed—often due to circumstances beyond their control—initially soured my view on franchising. Despite this, the persistent requests to franchise Gigglewaters led me to reconsider and aim to create a more supportive and strategic franchising model that prioritizes franchisees’ success and alignment with our core values.

Now, as we introduce Gigglewaters to franchising, we bring not only a successful six-year-old business model but also a wealth of experience from our leadership team, including insights from my father, Frank Fine, a seasoned veteran in managing restaurants and hotels. Together, we are redefining the franchising experience, focusing on creating a community-centered brand that stands out for its authenticity, innovation, and meticulous attention to detail. Gigglewaters aims to offer franchisees a unique opportunity to join a brand deeply connected with its guests, promising not only a thriving business but also a chance to be part of a movement that transforms the dining experience into something extraordinary and deeply personal.

  1. Can you describe the ideal candidate for a Gigglewaters franchise? What qualities or experiences are you looking for in potential franchisees?

The ideal candidate for a Gigglewaters franchise is someone who shares our passion for creating exceptional dining experiences and fostering genuine connections within their community. We’re looking for individuals who are driven, entrepreneurial-minded, and have a strong commitment to upholding our core values. While prior experience in the restaurant industry is certainly beneficial, it’s not a requirement. What’s most important to us is finding franchisees who are dedicated to delivering outstanding service, who possess excellent leadership and communication skills, and who are eager to immerse themselves in the Gigglewaters culture. We believe that successful franchisees are those who are enthusiastic about embracing our vision and are willing to work closely with us to bring the Gigglewaters experience to life in their own community.

  1. What support and resources does Gigglewaters offer to franchisees to ensure their success?

At Gigglewaters, we understand that the success of our franchisees is paramount to the success of our brand as a whole. That’s why we’ve developed a comprehensive range of support and resources to ensure that our franchise partners have the tools they need. Our team boasts a wealth of experience and expertise in the restaurant industry, with a deep bench of seasoned leaders who have been instrumental in the development and growth of successful hospitality ventures. While the Gigglewaters concept may be new to franchising, the team behind it is anything but. We provide extensive training and ongoing support to franchisees, covering every aspect of operations, from culinary excellence and guest experience to marketing and business development. Additionally, franchisees benefit from access to our proven business model, robust operational systems, and established supply chain partnerships. With Gigglewaters, franchisees can trust that they’re not just investing in a brand- they’re joining a dedicated team. As a Gigglewaters franchisee, you’ll be in business for yourself, but never by yourself.

  1. How do you envision maintaining the unique atmosphere and quality of Gigglewaters as you expand through franchising?

Preserving Gigglewaters’ atmosphere and quality is our absolute top priority. With our extensive track record of over 50 culinary awards, including Best American Restaurant in the State of Florida, franchisees can trust that we’re accustomed to upholding rigorous standards. Through robust training and ongoing support, we’re committed to ensuring every franchise embodies the essence of what makes Gigglewaters so special. 

  1. What are the financial requirements and expected initial investment for opening a Gigglewaters franchise? Are there ongoing fees or royalties?

To open a Gigglewaters franchise, the financial requirements and initial investment vary depending on whether you opt for a Brick & Mortar or Food Truck option. For comprehensive details on both options, including ongoing fees or royalties, visit and submit a request for information. If you’ve ever envisioned making a transformative change in your life while bringing a touch of magic to your community, don’t hesitate to reach out. Let’s start a conversation about how you can join the Gigglewaters family!

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